Firstday Healthcare: NICU-level care for preterm babies at home

Overview

Task: Audit and redefine user flows, hierarchy, features, and permissions to ensure the platform is usable, accessible, and monetization-ready.

Role: Product Designer

Tools: ⚙️ Figma, Pen & paper

The Context

— Firstday Healthcare delivers NICU-level care for preterm babies at home, combining continuous vital-sign monitoring with 24/7 access to experienced neonatal providers, giving parents peace of mind when they need it most.

— On the product side, it’s a multi-layered SaaS platform unifying healthcare provider-facing, parent-facing, and business account owner experiences in one integrated system.

Impact & Results

→ Reworked user flows, complex tables and dashboards, strengthening information architecture and clarity.

→ Ensured the new user permissions, user hierarchy, and functionality are aligned with security best practices.

→ Defined the visual language and interaction patterns; built a scalable design system, and delivered developer-ready assets for implementation.

→ Audited the platform to ensure WCAG compliance. Designed to support busy healthcare practitioners and sleep-deprived NICU parents by improving readability, touch target sizing, and contrast levels.